Are you looking for home security leads for your call center? Finding the right home security leads for your call center can be a challenge and you can go broke testing various lead vendors. Of course every lead vendor out there claims to have the best converting home security leads but how do you know until you really put them to the test in your own call center? The bottom line is that you don’t know. You have to run small tests to find out which home security leads convert the best.
The first step is to decide if you want to run an inbound or outbound campaign or if you want to run a combination of both inbound and outbound home security leads. Once you’ve determined that, you will need to decide which home security lead program(s) you want to try. Are you looking to run straight data with an outbound predictive dialer? Or are you looking for an inbound campaign such as TV, radio, direct mail, surveys or Internet home security leads such as PPC or traditional email marketing?
With so many options it can be a very difficult task coming up with the right home security marketing strategy that fits your needs as well as your budget. Oh yeah… budget! That’s the next thing you will need to determine. What is your weekly and monthly marketing budget and what’s your target cost per customer acquisition? Depending on the size of your home security sales floor you will need to make sure that your weekly and monthly budget can accommodate keeping your sales reps busy so that they’re not sitting around twiddling their thumbs. If your home security marketing budget is less than a few thousand dollars per week then you should probably consider starting with an outbound predictive dialer campaign to keep the cost down. For that type of home security marketing campaign you will just need to find a good data provider that can provide you with consistent data that meets the right criteria to sell home security systems. This will at least keep your reps busy and you won’t break the bank in the process. You can always look at other types of home security leads for your call center as you progress into a larger marketing budget. If you decide to dial outbound be careful of new homeowner data. This may sound great for your home security marketing campaign but unfortunately that type of data is extremely saturated and those new homeowners get calls from every home security company on the planet. They can be very tough to close because of the stiff home security sales competition. Remember this when you’re sourcing home security leads for your call center.
Premier Product Placement works with several Home Security Dealers to help point them in the right direction when it comes to leads. Premier doesn’t sell leads, however we work with several trusted lead vendors and data vendors that specialize in the home security field. We’re happy to point our Home Security Dealers in the right direction if they’re looking for home security leads for their call center. Even if you don’t work with us… If you’re looking for home security leads for your call center and you’re having trouble finding them then we would be happy to help point you in the right direction as well.